Pragyasuite replaced three vendors with one senior team. They shipped our new platform in 14 weeks and it has scaled to 5x the traffic without a hiccup.
Google Analytics Setup & Expert Support
We implement GA4 correctly from day one — custom event tracking, conversion goals, Google Ads attribution, e-commerce tracking and Looker Studio dashboards that give you actionable insight, not just data.
GA4 implemented correctly — not just installed
Most businesses have GA4 installed but configured incorrectly — missing conversions, double-counting sessions or tracking the wrong events. We implement it right the first time, with every conversion mapped to a business KPI before we begin.
GA4 Account & Property Setup
Full GA4 property configuration — data streams, data retention settings, internal traffic filters, cross-domain tracking and user-ID linking for logged-in user journeys.
Google Tag Manager Implementation
GTM container setup with organised tag, trigger and variable architecture. All events fired through GTM so future changes require zero developer involvement.
Custom Event & Conversion Tracking
Scroll depth, button clicks, form submissions, file downloads, video plays, outbound link clicks — every meaningful user action tracked and mapped to your conversion goals.
E-commerce Tracking
Full GA4 e-commerce implementation: product impressions, add-to-cart, begin checkout, purchase events — with revenue, quantity and product data flowing into GA4 and Google Ads.
Google Ads Linking & Attribution
GA4 linked to Google Ads with conversion import, enhanced conversions and remarketing audiences configured. Typically improves ad optimisation signals within 2–4 weeks.
Consent Mode v2 & Privacy Compliance
Consent Mode v2 implementation with cookie consent tool integration — ensuring tracking fires correctly after user consent and your setup is compliant with GDPR, CCPA and India's DPDP Act.
Looker Studio Dashboard
A custom Looker Studio report surfacing the KPIs your team needs — traffic, conversions, revenue, channel performance — updated in real time without touching GA4's complex interface.
A transparent path from idea to launch
Six clear stages, weekly demos and one shared source of truth — so you always know where things stand.
Discovery
Workshops to uncover goals, users and constraints.
Planning
Roadmap, architecture decisions and clear estimates.
Design
Wireframes and high-fidelity UI validated with users.
Development
Agile sprints with weekly demos and code reviews.
Testing
Automated QA, security audits and performance tuning.
Launch
Smooth deployment, monitoring and ongoing support.
What partners say
A few words from the founders and product leaders we've shipped alongside.
Rare combination of strong engineering and genuine product thinking. They pushed back when we needed it, and the architecture choices have aged really well.
They modernized a decade-old codebase with zero downtime. Weekly demos kept everyone aligned and the rollout to 12 hospitals went off without surprises.
Frequently asked questions
Straight answers to the questions we hear most from clients and prospects.
What is the difference between Universal Analytics and GA4?
Universal Analytics (UA) was session-based and has been permanently retired by Google. GA4 is the current standard — it is event-based, supports cross-platform tracking (web + app), uses machine learning for predictive insights, and has a more flexible data model. If you are still on UA, migration to GA4 is urgent.
What does a Google Analytics setup include?
Our standard GA4 setup includes: account and property creation, Google Tag Manager integration, core event tracking (page views, scrolls, clicks, form submissions, file downloads), e-commerce tracking (if applicable), conversion goal configuration, Looker Studio dashboard build, and a 30-day post-launch review.
Can you track conversions from Google Ads in GA4?
Yes. We link GA4 to Google Ads, import conversions, set up remarketing audiences and configure enhanced conversions for more accurate attribution. This typically improves ad optimisation signals significantly within 2–4 weeks.
How long does a GA4 setup take?
A standard GA4 setup takes 5–10 business days. Complex implementations with custom e-commerce tracking, multi-domain setups or legacy UA migrations take 2–4 weeks.
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